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  • Joico Color Balance Purple Shampoo, 10.1 Ounce
  • Joico Color Balance Purple Shampoo, 10.1 Ounce

Joico

Joico Color Balance Purple Shampoo, 10.1 Ounce

Joico

Joico Color Balance Purple Shampoo, 10.1 Ounce

£62.00 £38.00 Save: (38.71%)
£38.00 MRP £62 Save £24 (38.71%)
Delivery Time: 21-28 days

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Delivery Time: 21-28 days

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Product Description Product Description
  • Color Balance Purple Shampoo
  • For blonde/gray hair
  • Formulated to Protect and Enhance Your Color
  • The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. No shrinking violets here
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Reviews See all reviews

Customer Reviews

Great!! Wonderful product will always use now! Took out all the brassy tones and I only bleached my hair once btw!! Bleached for a half hour on dyed black hair! Did this shampoo 4 times total now for 15 min and in a 3 week period. On damp hair and made sure to condition after w 3 min miracle by Aussie 5... just on the top of my head but I LOVE IT! It worked instantlyI have only used Joico purple shampoo and conditioner once all over and once just on the top of my head but I LOVE IT! It worked instantly. I left it in the first time for 7-8 minutes. I don't think that was long enough and I will probably leave in longer next time. My stylist suggested only use twice a week at most to start.5Excellent product.I've been using this shampoo as a treatment weekly for a month now and it transformed my hair color! I completely cover my DRY hair in the shampoo and leave it on for 30-45min then wash out and shampoo again & condition. It got rid of all the brassy tones & left me with the ashy color I was looking for! Excellent product.5I am Hispanic with natural red undertones and I dye ... I am Hispanic with natural red undertones and I dye my hair blonde. The blonde has been very high maintenance since my hair quickly turns orange just after a few washes. Until I found this product and it works. I do have to use it every time I shower and I have thick, long and curly natural hair so i only wash my hair 1-2 a weeks. It works. 5ONLY BUY IF YOU WANT PURPLE/GREEN/GREY hairYears ago I used to love Joico products....my favorite used to be called k pak I believe. Anyway, I've been searching for a good purple shampoo conditioner for a couple years and I have to say this might be one of the absolute worst. It doesn't matter if I quickly rinse this off or leave it on for the recommended time...every single time I've used it, it has left my hair a purple/grey/green color. I wouldn't recommend this to my worst enemy!! Also, it leaves my shower a complete mess and is hard to clean out of the shower. It left my scalp very dry as well.1Works wondersI love this shampoo/conditioner. Depending on how much you need to town down the yellow in your hair, you can lather and let it "sit" while you shave your legs, etc. It really does a great job and I can tell the difference. I use it every-other time I shower just to keep my hair at the right tone and I never see any yellow. Sorry for the dumb picture of me, but this is my hair 6 weeks after coloring it, using the shampoo/conditioner, with no filter.5Not very strong Its just Ok.I have a light brown ombray and wanted to get rid of ornage brassy tones, so decided to go for a blue conditioner instead of a purple one (purple cancels out yellow, but blue cancels out orange).This one is not very strong, the blue is very very pale, and I cant really tell if its doing any toning to my hair. Because its so pale blue, I just use it as a normal conditioner and use it every time I wash my hair (as opposed to say once a week with a strong toning conditioner).As a conditioner, it also is just ok. It does have some nice ingredients and peptides, and does moisturize my hair. But since my hair is bleached and dyed, I really need something that packs a punch with the moisture, and this does not.In the end, its just ok as a toning conditioner, and just ok as a regular conditioner. 3NOT CRUELTY FREEHow sad am I that you test on animals. How barbaric! There are so many products out there that are just as good as yours that don't. I had no Idea and have brought your products through out the years and have loved them. I started my research about 3 days ago to make sure I never buy another product that test on animals and couldn't believe you were on the bad list. You should be ashamed! have you seen the pictures of some of these animals? Will break your heart! Through my research I have found that there is a Cruelty Free for Australia, one for North America and one that is International (Leaping Rabbit). Many of these companies say they do not test on animals which is true, they don't in the U.S. but most sell in China which requires all products be tested on animals (big surprise!). International is the way to go. People please do your research. It's eye opening. I for one want to use products that don't hurt or kill animals. Joico has been a good product through the years but they must change their policies before I ever use another product!1Takes the yellow out of my hair and leaves it a really pretty beige color!Really love this stuff!!! Takes the yellow out of my hair and leaves it a really pretty beige color. I wash my hair with my usual shampoo and rinse, then for the second wash I use this purple shampoo and leave it in my hair about 4 mins. Rinse out and sometimes I use this conditioner (which is nice) or my usual conditioner. The shampoo is what gives your hair the color deposit.***Please note: If you have too much yellow in your hair go with the purple. If you have too much orange go with the blue. Think of the color wheel you learned in school. Yellow and purple make brown...good. Orange and blue make brown....good. Yellow and blue make green...not good. Orange and purple make more red...not typically good....unless its the look you're going for. You want your hair issue plus the color of shampoo to equal brown. Then you will get a pretty color correction!! Also remember this does not lighten.5HOLY GRAIL FOR ASIAN HAIR I NEVER write reviews but this one is a must. I have natural black Asian hair and have been growing it out due to many previous balayage and all over platinum blonde highlights. I recently decided to start the lighting process to get my hair to an ashy blonde ombr from black hair... my hair stylist (I trust her) warned me that she couldn t get my hair to where I wanted without damaging it so she has to do it for different sessions. I understood that there was a chance of orange and brassiness from prior experience with lighting. After my hair was bleached and toned, it was less orange than just the bleach. She used 20 vol to bleach and tone my hair to not dry and fry it. When I got home I started freaking out because under certain lights and photos... my hair was ORANGE. I was so sad because I had a wedding to attend. My next session was booked 4 weeks out. I had purple shampoo and when I used it it did not help. Blue shampoo cancels out ORANGE hair for dark haired people. I ordered this and prayed for it to work..... MY HAIR IS SAVED FOR A WEDDING NOW!Last picture is the after results. Once again, pictures don t do it justice because of lighting but in person, you can definitely tell orange has been canceled out!! 5Great Product! Does its job My hair was starting to lose its toner and become yellow and brassy and in one wash it left it looking salon worthy again. This definitely shouldn't be used more than once a week because it can turn you hair greenish but once a week, or even once every two weeks will keep your hair with no need for toner for a very long time. 5Great deal, no brass!I was buying the smaller 10oz shampoo and conditioner so I was happy when I saw this deal in the larger size. I love this shampoo/conditioner. Depending on how much you need to town down the yellow in your hair, you can lather and let it "sit" while you shave your legs, etc. It really does a great job and I can tell the difference. I use it every-other time I shower just to keep my hair at the right tone and I never see any yellow. Sorry for the dumb picture of me, but this is my hair 6 weeks after coloring it, using the shampoo/conditioner, with no filter. Ps: buy some pumps for these bottles since they re big.5Great results after one washGreat results after one wash! Smelled great and my hair felt soft and hydrated. Can't wait to see continued improvement with frequent use.5Works great for me! I am trying to grow my natural white/ gray hair and trying to fade strawberry blonde dyed part. This blue shampoo is toning down the dyed part, cooling down the color so that the white against the strawberry isn't clashing so much. I conditioned with 3 minute miracle afterwards and patted in a little oil where needed and it looks very healthy and shiny. I am really liking how this blue shampoo is working for me. Purple shampoo wasn't toning down the reddish tones but this blue seems to be working great. Smells nice, not chemical or perfumey. Alot of fragrances can make me feel sick but this does not, thank goodness. 5Icy goodnessI only wash my hair once a week now (bless up, thanks dry shampoo), so when I do wash, I use this stuff.I just recently went ice-blonde, and this stuff does AMAZINGLY to keep my hair color nice and cool. I let it sit while I do shower things, like shave, exfoliate, dance party, etc. Then I rinse and repeat with the conditioner (more dancing and singing). By the time I'm done, I have had plenty of time, and the purple toner has done it's thang.I get compliments on my hair constantly, and I attribute it to this stuff, keeping it gorg.5Leaves Hair Looking Great This shampoo has given me results! I have natural dark brown hair and I got my ends lightened up to a honey blonde. This blue shampoo was recommended by my stylist and it definitely eliminates the brassy tones. My coworkers have even told me that my hair looks more blonde. I use it at least twice a week and keep it in my hair for 1-2 minutes then rinse. I will keep using this product to keep my hair looking good :) 5Liquid Gold*Disclaimer* I am a female with color treated hair, I am simply using the family account to write this review, thus the male name.Ah, liquid gold. This shampoo is by far the best blonde shampoo I have ever used. I have color treated platinum/gray/blonde hair that tends to get brassy no matter which shampoo I use. Until now...After just one wash the "brassy" tone in my hair was gone. I DID leave the shampoo on for about 4 minutes before rinsing and following with the conditioner.If you leave the shampoo on and treat it like a toner, you're going to be satisfied! Not only does my hair look better, but it feels better and smells great too!I look forward to using this product regularly, and seeing what happens after more than just one wash!5AVOID LIKE THE PLAGUE! This conditioner is absolutely TERRIBLE. I got my dark brown hair highlighted a week ago; it was very healthy to begin with, so luckily the bleaching didn't seem to damage it very much at all. However, it did turn a brassy orange color (which I will have to put up with until I can get it bleached again in a month or so). I did some research, and discovered that purple shampoo is helpful for blondes who develop yellow brassiness, and blue shampoo is helpful for hair that develops orange brassiness after lightening. I was desperate to tone the brassiness down a little (and even two-day shipping with Prime seemed too long to wait!), so in the meantime a friend of mine recommended I try Kristen Ess The One Purple Shampoo and Conditioner. I tried both the shampoo and conditioner and LOVED the results. They leave your hair smelling wonderful, make it incredibly soft and shiny, and are gentle enough to use every day. However, I still wanted to try blue to hopefully cancel out some of the orange brassiness. Huge mistake. After just one use of Joico Color Balance Blue (I tried both the shampoo and the conditioner), my hair is completely dried out and looks very damaged. The shampoo barely lathered at all, and the scent is somewhat antiseptic. To top it off, it did nothing to reduce the brassiness. The worst part is that while the shampoo is eligible for a refund, this conditioner is not. A disappointing waste of time, money, and hair health.My advice is to avoid this product like the plague. Check out Kristen Ess The One Purple Shampoo/Conditioner, and I hope you will be as pleased with the results as I was.Hair mishaps can be very stressful. I really hope this review helps! 1Great product. It's hard to find blue toning shampoo. Great product for my brassy dark blonde hair. Has been a savior in upkeep when it comes to toning periodically and keeps my blonde BLONDE. The orange is gone. Has a great consistancy and foames great. The blue doesn't stain your shower or your hands. Combine this with a moisturizing conditioner because it does leave your hair dry after shampooing. 4Works great! Works perfectly, I love this product! I have very dark brown hair and had blond highlights and this shampoo brought the brassiness out of it! 5Actually works! Great for lightended brown hair I ve got dark brown hair and I ve always had a problem with when I lighten my hair it turns orange or fades into an awful color. This product works great! I use it every other wash about 2 times per week because my hair does get brassy faster. It lightens it up and looks almost blonder than it was before. I however get blue everywhere in the show it feels like and my hands look awful lol. Never stains though!I ve had my hair lightened only once so I d say I m more of a brunette with highlights and is the perfect product to maintain my color. 4
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